A transformative sale asks customers to abandon everything they know about marketing. The speaker explains why blogs alone can't convince people to make that leap, and how they built a sales machine to drive adoption instead.
As it turns out, on the other end of the spectrum, when what you are selling is almost a religion change, that says, oh, by the way, everything you thought you knew about marketing is kind of wrong and you need to change it and do this the other way. Which is what we were pitching. That's what would be called a transformative sale. As it turns out, no number of brilliant blog articles from me or my co founder were going to be enough to put up on the web. And someone says, oh, yeah, these guys are right. Inbound marketing, that's the way to go. Here's my money. That doesn't happen. Right, because we're asking for this massive change in their mindset. And so that required people. So we built out a marketing and inbound inside sales machine over the years. I can take a deep breath. Are you doing okay here, Jason? I'm very entertained. Okay, so keep going. Yeah. If, by the way, if you're wondering why I talk so fast, it's not because there's a beer waiting over there as soon as I, like, make it back to back there, it's because I talk this fast. This is me. This is me. All right, I'm going to skip by this. This one's subtle, but on the list of things.
