Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Transforming Sales: How to Sell Harder Products and Succeed

5 Mar 2024 · 1 min

Watch on YouTube

0:50

This is a short transcript excerpt from a YouTube video where Jason M. Lemkin and a co-speaker argue that hiring salespeople who previously sold harder-to-sell products makes them more effective when joining a new company. Lemkin gives an example of his first SDR hire, Sam Blonde, who later became CRO at Brex and is now a partner at Founders Fund; he also notes Blonde’s earlier role at Intacct (described as an online financials company acquired for about $1 billion) and explains that financial statements were initially considered sensitive to put in the cloud.

Chapters

But this is the ma. And I'll give you a store, an example in a second. If you hire someone from something that.
Was just a smidge.
Harder, a smidge.
Harder to sell, and they come into.
Your company, it's.
Like they're on Mars.
It's like weight has been released.
From their feet.
Like they learned how to sell a harder product and get it done. And then they come to you. And the first example I had, the first SDR I hired was a guy named Sam Blonde who went on to be CRO at Brex, and. And. And then now is a partner at Founders Fund. And we. We worked together from the very beginning. First sdr. And he came before that. He was an SDR at a company.
Called Intact.
Which was bought for a billion, which was online financials. Okay. And back in the day, no, we don't want. The one thing people didn't want to put in their cloud was their. Their financial statements. Okay. It just wasn't trusted that there are some things you would trust to the cloud, like a CRM, but they'd be.
Like, these are my crown jewels.
I can't put these. So he went from definitely.