Sameer Dholakia, CEO of SendGrid, says recruiting should be a privilege reserved for your best people, not a chore everyone does. Poor hiring decisions can destroy a company's culture in 12 to 18 months.
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Within 12 to 18 months.
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On the hiring front, just another key lesson learned from our Trilogy days that I think is super important for all of you. As you build businesses, as you start to scale rapidly, one of the things that can kill you in a heartbeat is if you're not really super focused on who is doing your recruiting, who is allowed to do your recruiting? The mental mindset at Trilogy was hiring and recruiting is a privilege. It is not an obligation. And at most places, most companies, recruiting is like, oh, that's one more thing on my plate. I got my day job. I gotta go do five interviews this week, et cetera, et cetera. And that my. It's this obligation. It's this thing I gotta go do on the side. A Trilogy was. It was a badge of honor if you were chosen and allowed to be put in front of the candidates because it was an explicit understanding. We put our best and brightest in front of the candidates because that's who we want to attract. And it was a mental mindset that is totally different than in most places. And if you get out over your skis and you hire too fast without being crazy, over the top, explicit about who you're, you know, we call it the hoodies. We at Sendgrid, we have our blue hoodies. And who we're giving the next hoodie to is the most important decision we make every week. And if you're not crazy focused on who you're handing them out to, boy, you could destroy your business and or your culture within 12 to 18 months.