Unconventional Marketing that Makes You Curious and Captivated with Vanta's CMO

It is so hard to capture the essence of your product in a pithy slogan, which is why we almost ran Vanta automates 90% of the evidence you need to get SOC2 compliant on a billboard. The reason why this is so successful is not just because it's a creative activation. It's because it draws the user in with emotion. In this case, confusion and a little bit of annoyance. And those are emotions that we don't typically associate with marketing. That's not how we want our marketing to make people feel, but it's better than feeling nothing at all, because it leads you to lean in a little bit closer and then, in this case, get the payoff.