Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Uncover the Secrets of Klaviyo: The E-commerce Powerhouse Revealed

8 Aug 2024 · 1 min

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0:47

Jason M. Lemkin introduces Klaviyo as a specialized, high-growth marketing platform for e-commerce—likened to a HubSpot for e-commerce—highlighting that Klaviyo is approaching roughly $1 billion in revenue, derives about 70% of revenue from Shopify, was nearly bootstrapped, and had been growing ~40–50% until a recent price increase caused a hiccup. Lemkin emphasizes Klaviyo’s strong position in e-commerce marketing and relative obscurity outside that niche prior to its IPO filing.

Questions this video answers

About $1 billion in revenue (ARR).

Approximately 70%.

Approaching roughly 40–50% growth.

A recent price increase.

The company was 'almost bootstrapped.'

Chapters

Klaviyo for folks that don't know is basically the HubSpot for E commerce. Okay? They are coming up on a billion in revenue. In fact, they are bigger in marketing revenue than HubSpot. They're actually bigger but they're very specialized on Shopify. 70, 70% of their reven comes on Shopify. This is a company that was almost bootstrapped right as you talked with Andrew. But here's what's interesting. Here's just like data. Everyone loved Datadog back in the day, right? People love Wiz. Look at it. I know, I know a bit about the B2B E commerce space until there was a little bit hiccup recently when they increased prices at Klaviyo. But until then, this was a grab you on the street tell you how much you love the company coming up on a billion in ARR growing approaching, you know, 40 to 50% growth. It's a magical story that's not understood well enough. In fact, no one I don't think anyone outside of E commerce had even heard of this company before it filed to go public, right?