Divvy's CRO explains why marketing and sales need one shared goal instead of separate targets. When teams blame each other, nothing gets fixed. Align incentives so both win or both lose together.
Put people on the same team instead of splitting them out and saying, well, you know, like marketing's over here and like we did our job but sales, you know, outbound missed this month and they didn't do it. So marketing good job, sales bad job. There's no such thing. Like we either got the job done together or we didn't. And sometimes that's going to mean that marketing sourced is going to sky is going to is going to beat by a lot and sales is going to struggle. Sometimes it's going to mean the exact opposite. So just work on making sure everybody's aligned to the right North Star and then when you're splitting things out by line item, that should be secondary.
I love the concept of swing that he introduced. How do you look for swing when it often feels like all you want to do is for everyone to stay in the boat and to negotiate the river.
