Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Unleash Your Business's Quirky Side with Our Unique Brand! with Mailchimp's Founder

23 Nov 2023 · 0 min

Watch on YouTube

0:19

Short excerpt from a YouTube conversation (Jason M. Lemkin interviewing a speaker, likely Mailchimp’s founder) about the brand’s appeal to small business owners—its playful/quirky positioning—and a change after acquisition: the company added a customer service (CS) team for the first time. The speaker notes the brand’s positioning has “worked for 21 years.”

Questions this video answers

21 years.

A customer service (CS) team.

You know, I think one of our. One of our teammates kind of encapsulated perfectly. I think she came up with, we got you because we get you. I think that's the appeal of our brand for small business owners. We get them. Look at us. We're weird like you, or we're kooky and unique like you. And just. It's just worked for 21 years.
It is. I want to go on, but one interesting thing you brought up on the. In the. On the acquisition was that for the first time, you added a CS team. Right. In terms of customers.