A short video/transcript excerpt by Jason M. Lemkin advising CEOs and founders to personally demo their (even imperfect) products to potential customers. Lemkin argues that founders demonstrating a ‘magical’ feature in person—despite bugs—builds authenticity and strongly influences purchasing decisions.
But you can do the best demo anyone can do of your product because you built it. And what they want to know is, can you magically solve the problem and that demo in the early days, in person, it's so impactful because you walk into the room and you stutter and you're nerdy or you're the founder. They care that this magician, the CEO, can do this most amazing demo of this feature. Poor bug ridden product, but it does something magical. They will buy from you. So you do not have to be the world's best salesperson to sell a CEO, but you got to do it. You got to get on a jet, get out of the office, and not sit in front of a screen all day. And you'll be shocked how much the customers love you. They'll all love you. Just be yourself.
