Speaker recounts how Amplitude, lacking a formal marketing function early on, used low-resource tactics to reach customers. Rather than hiring a marketing team, the CRO encouraged the team to host events—called "growth clinics"—and webinars to share analytics insights with customers as a way to get the company noticed and deliver value.
How can you get a lot done and make stuff happen with not many resources? So, example, at Amplitude early on, we didn't have a marketing function. And so how were customers going to hear about us? Well, our CRO, instead of, instead of saying, oh, we're going to go, let's create a marketing plan and let's hire out this team and let's do it. It's like, no, let's actually just start trying to host events with the team that we have. So we ended up hosting events like we called them growth clinics or having a webinar just to share some of the insights we had learned about analytics with other customers.
