Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Unleashing Success: The Power of Building Customer Relationships with Okta's COO

8 Dec 2023 · 1 min

Watch on YouTube

0:32

Short excerpt from a YouTube monologue (speaker: Okta executive) emphasizing the importance of sales and building customer relationships. The speaker describes sales as a favorite part of their job, highlights the discomfort and necessity of asking customers for money, and frames sales conversations as essential for uncovering ROI and value. The speaker references 'three' takeaways to remember.

Chapters

I love sales. I love talking to customers. It's favorite part of my job, talking to prospects who are like, should we, should we consider Okta? What about the competition? How should we use your service? What's the value? Building those relationship. For me, that's everything. It can be intimidating, right? Calling someone saying, hey, will you give me money? But it's very important because you're only really going to learn things when you try and separate someone from their wallet. Now we can have a real conversation about the roi, about the value that you're going to get out of the service that I'm providing. So again, if you remember nothing else, take these three away.