A short YouTube talk by Jason M. Lemkin on the importance of close collaboration between sales leaders and marketing (especially demand generation) to accelerate revenue. Lemkin emphasizes real-world effects of providing demand-gen support to sales teams, suggests evaluating candidates by how they work with marketing, and introduces a set of “10 +1” interview questions for sales leaders.
Chapters
So I really want to hear how a sales leader has worked with marketing before, and sometimes they haven't. Sometimes they've gotten a, you know, a raw deal where they never got any help from marketing. And that's okay to learn. That actually means if you go find her a great VP of Demand gen to help. Wow. Then watch what happens when you take someone that's never had any demand gen help and give them that help. Boy, that. That's magic. That. That is magic. That is just helping someone that did it the hard way do it the slightly less hard way. And that's when I actually see the best performance. You'll also hear opinions and how they want to work with marketing and how they want to get leads. And maybe if you've never hired a VP of marketing or dimension, you don't have one yet. Maybe this VP of Sales can help you, but you really want to learn how they work together with marketing to see how sophisticated they are and how much they can drive your overall revenue strategy. Not just closing. So These are my 10 +1 questions.
