Unlock Sales Success: Hire Domain Experts Over Sales Professionals with David Sacks Craft Ventures

You know, one of the things that comes up all the time with founders when they're first building their sales team is they ask should I be hiring for a salesperson who has proven sales skills but doesn't know my market, doesn't know what we're building specifically? Or do I hire the person who's got incredible domain expertise, incredible domain knowledge, but has never done sales before? They always make the mistake of choosing the domain expert. I would say you should almost always choose the sales expert. A good salesperson, a good ae, will learn your product, will learn your market. That's what they've done their whole careers. Trying to teach somebody who's never done sales before, who just happens to understand your market how to do sales, that is a much harder lift. I mean, sales talent is very much wired into people's personalities. It's not something that can necessarily be taught at some late stage of their career.