Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Unlock Success: Attend Top Industry Events

6 Jun 2023 · 1 min

Watch on YouTube

1:00

This is a short excerpt of a YouTube video by Jason M. Lemkin advising founders and marketers to attend top industry events (#7 in a list of tactics). He argues top industry events attract the top buyers—people who come to learn and do discovery—and that field/event marketers know how to convert attendees who have heard of a vendor but not yet purchased. He cites example events (Inbound, Saster, ShopTalk) and emphasizes using iconic industry events as opportunities to engage prospective customers.

Chapters

Number seven of things that always work. And you'll get conflicting advice here, but you know this works. Top industry events, go to them. Okay, go to them and let me talk about why, because the Internet and Twitter will give you different advice. But founders sort of know, but sort of forget. But the best field marketers know. This is what field marketers are really good at is they know the top industry events attract the top buyer. It's just a fact. You may or may not like events because buyers go to the top events to learn to do discovery. Just like some buyers will come to your webinar if you actually do it. Just like some buyers will do if you do it. A lot of buyers go to events. They will go to those iconic events that everyone knows in the industry. The buyers are there. So figure out how to make the top industry events work that wants to talk to a vendor they've heard of but not have not yet purchased from. That's magical. At the top event. Oh, I'm thinking about buying this product. Your customers go to the top event. They go to Inbound and Saster and Shop Talk and all of this. And it's another chance to.