Jason M. Lemkin recommends running a weekly webinar with a 5-10 minute product demo and Q&A. Even small attendance works because attendees bring colleagues, like Bob inviting Linda and Jane, which helps close deals.
So every week, try to do a webinar that at least involves a 5 or 10 minute demo and a chance for Q and A. And even if only one or two or three prospects come to that webinar each week, it's magic. But the magic only happens if you do it every week like clockwork and email it out so they all know when they're ready, they can come. And they'll also know they can bring other folks in their organization. That's magic, because even if Bob sold, he may need to bring Linda and Jane in to see your product, and they may want to jump into a 20 minute webinar, a 20 minute joint demo. So do a weekly webinar. It always works. Point number five for AES.
