A short transcript excerpt from a talk about leveraging customer referrals. The speaker emphasizes that many companies fail to ask satisfied customers for referrals, and that effective referral programs are not one-size-fits-all—they must be tailored to the product, buyer, and context (examples cited: Zenefits, Brexit, Toast).
Let's try and distill this down to some simple takeaways for the folks that are listening when it comes to leveraging customers in this, like, concept of referrals. So, as we mentioned, at a bare minimum, most people don't even ask like most people, most folks don't ask their happy customers or customers that they're just signing up if they know anyone else that's like them that might realize some value or benefit from using the product. And it's one of those things that it's not a one size fits all where the thing that worked for Zenefits, it would be different from the thing that worked for Brexit would be different for the thing that worked for is working for Toast. And so it's different to have sort of this, like, one size fits all. This is the referral program you use, because it's going to be dependent on what you're selling, who your buyer is and more.
