Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Unlocking 500K Monthly Views: Our Proven SEO Strategy

18 Mar 2025 · 1 min

Watch on YouTube

1:03

This YouTube presentation (Jason M. Lemkin, Mar 18, 2025) explains how Rupa grew organic traffic from near zero to roughly 300k–500k monthly views and how that traffic now drives a large portion of Rupa's acquisitions. Key takeaways: most teams under-publish content (speaker estimates ~95% aren't publishing enough), combine targeted landing pages for high-value queries with a "ray-and-pray" program to capture long-tail search, and use programmatic SEO augmented with AI—feeding product-relevant metadata into AI to generate high-quality content at scale.

Questions this video answers

March 18, 2025.

Over 300,000 per month and stated it is "closer to 500,000 now."

95%.

Chapters

We went from basically Nothing to over 300,000 organic views a month. This is actually closer to 500,000 now. Last couple of months has been crazy, but yeah, this drives a really, really large chunk of the acquisitions for Rupa right now. Next slide. So action items to take away for the crowd. So 95% of people listening to this probably aren't publishing enough content. SEO is hard because you need to create something better than what exists in the world, but then to also do that at scale. And then I would combine targeted landing pages with a strict ray and pray approach where you're going after the things you know are really, really important, but you're also trying to capture that long tail. And then, yeah, pseo, like Programmatic SEO, has been around for a long time. There's a really cool opportunity right now to layer in AI on top of your program. Programmatic SEO. So you take all the metadata that you have that's relevant to your product, and then you layer in AI on top of that, and you can create really, really great content at scale using that.