Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Unlocking Advertising Success: Powerful Strategies for Efficient Growth

8 Nov 2023 · 1 min

Watch on YouTube

0:52

This YouTube transcript excerpt (Jason M. Lemkin, Nov 8, 2023) discusses engines for efficient growth: (1) performance marketing — described as highly efficient with working YouTube ads, (2) multi-vertical advertising — using multiple industry verticals to avoid exhausting ad inventory and maintain incremental efficiency, and (3) the product as an additional growth engine. The speaker emphasizes practical performance and bidding strategies across industries.

Chapters

So I think it's a combination of few things. Not like one thing that I can put my hands on but a combination of performance marketing which is very efficient. You probably saw our ads on YouTube on. I think we all saw them. Yeah we hopefully. But they worked. They work. But they work. They work and that's the point. They work and we know they work. Okay. So that's one thing. Second thing is again a lot of verticals so that really helps you because one thing that helped us reduce the marketing span was let's say you focus just on one vertical, let's say project management. At some point you exhaust the inventory and then the incremental dollar you put is not as efficient as the first one. So the fact you can go multi vertical is a hack in a way because you can bid in each industry and be very efficient in that. So that was one engine to really help us. Second one is the product. Okay.