Unlocking AI's Impact on Customer Success Strategies

Vanessa and a colleague debate how AI reshapes customer success across company sizes. AI automates support for smaller customers spending under $50k annually, freeing human teams to focus on high-value accounts over $150k where executives need direct relationships.
Chapters
I was just going to say I think my answer to that at a high level was I do think when we think about SMB Long Tail, I think that's where we're really, really going to see I have a huge impact and I think a lot of our talent is really going to move up market. I also think with AI we're going to be able to do something that I don't think we've done really well slack ideated a lot in this space which is meet customers where they're at. Like how can we actually understand where customers really just want and need AI and they don't need a human so that we can reallocate maybe smaller, more efficient resources and the customers actually do need our. And I think the one thing that was on my mind that I think John just got out was CIOs and CEOs are not going to want to interact with an AI bot in the next three to five years. They're still going to want to interact with a human who understands their business, who has empathy for their pain points, who can tell them how other CEOs and other CIOs like them in their industry are handling these problems. I think that's all going to be really, really human. So I see CS starting to focus and move and shift all up market on that while we do some of the enablement and all of that and low long tail be more AI.
One thing actually I'd love to add just build on to what Vanessa said. So just put like some very specific numbers on it. You're building a customer success business and your annual spend from your customers is under 50k. There is no chance that you'll be able to build a sustainable business unless it's purely digital for csm. Right? So if you're, if you're trying to build, if your average selling price for on an annual basis winds up being between 50 and 150k, you need a hybrid model. You need sort of like digital support and some reactive engagement from a csm at 150k plus you get to have enough spend and ratios to really build a high touch model. Now what does AI add into this mix? It makes all those things better. Your digital experiences become better. Maybe you can stretch it from 50 to 100k. Your scaled experiences become better. You can go from maybe up to 250k and increase the quality of those engagements at the same time at the top end you provide scale and support from all these tools to allow customers to run at higher ratios and better and the aggregate effect is your customers get people engagement when they need to, that engagement quality is higher and you can hire more and you can be more efficient at the use of your people resources. And ultimately when you add those things up, that's how you sort of lever up the impact that a CS organization can have by covering more customers, more revenue. That's actually the same number of people.










