Unlocking Data Analysis Strategies for Effective Multi-Channel Campaigns

But the team ended up being a lot smaller than it used to be. One thing I'll add real quick too, is obviously we collect a lot of data. It's gorgeous, and hopefully everybody does. But something that really helped as well is depending on the different tiers, you can also look at historical performance of the multi channel approach and see, all right, is there a specific pattern that comes out of a timeline order of channels that reach out to which types of people within that company? Is it because of a certain industry? Is it because of other tools that they're using? Is it a type of campaigns? And from there, try to get some of that analysis out to really identify the different patterns. Obviously, certain more high tier prospects are going to be a lot more sensitive to that human touch, and it's going to be different people too.