A short, motivational talk by Jason M. Lemkin urging product teams to prioritize and rapidly ship a small number of ‘game-changing’ features (e.g., mobile app, integrations) that materially increase sales and deal-closing ability. He emphasizes focused trade-offs, force-ranking opportunities, and coordinating engineering leadership to deliver impactful features faster.
And I listen and I listen whether they're excited to go close them why their feature gaps, what's happening and founders that are struggling like ah God, it's so hard. We just, we just can't ship the mobile app or the Outlook integration or the HubSpot integration's too complicated. There's a million excuses and I get it and all this stuff is hard but turn it around. When you ship a game changing feature it really can change the game. Talk with your team and say, look, we don't have unlimited shots on goal here. We don't have unlimited arrows in our quiver. We don't have but help them pick. Let's force rank it. What's the one or two things we could do this year that would change the game that would let us truly close more deals and somehow get your team to push it out faster and harder. Work with your cto, add a great engineer, do something and get a game changer out there. Game changers are fun.
