A short monologue (from a video) arguing that the SDR (Sales Development Representative) industry needs radical innovation beyond scaling existing playbooks. The speaker (Jason M. Lemkin) questions his large SDR team's reliance on scaled versions of past tactics and urges finding genuinely new, cutting-edge approaches—potentially sparked by AI.
I almost think like AI. I'm hoping it ignites some radical change in the industry. Like a radical change in the industry. That's one of the questions that I've been asking my SDR team is, listen, I think we have 400 SDRs. We have this really efficient, effective motion for generating new business. And what I've been asking them lately is, hey, I want to know where the innovation is. Like innovation cannot just come from. You scaled this thing we did five years ago from 10 SDRs to 400 SDRs. That is innovation, I'll give you that. But it's not the real innovation I'm looking for. Tell me the things that we're doing that are new, innovative, cutting edge, different. I want to know what we're doing there. And so, you know, we have to just keep asking those questions. Otherwise we are just going to run the same playbook that we land.
