Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Unlocking Investor Interest: The Key to Success

1 Oct 2023 · 1 min

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0:41

This YouTube video (Jason M. Lemkin, Oct 1, 2023) advises founders on attracting early-stage investors by demonstrating momentum and rapid execution rather than emphasizing large revenue or user counts. The speaker contrasts slow development (e.g., an iOS app stuck in TestFlight after two years with 100 users) with desirable fast progress, and recommends that founders explicitly show on their traction slide how much time they've been spending to communicate speed and focus.

Chapters

On the flip side, if you're building an iOS app and it's been two years and it's in test flight with 100 users, that's not impressive. So taking too much time and not getting anything done is the opposite. Here, what investors are looking for is momentum. They're looking do you get things done quickly? They're not necessarily looking for do you have a ton of revenue or a ton of users? If they're investing in an early stage company, they know that you might not have those things and they'll still invest. If you communicate, you get things done quickly. And the only way you communicate you get things done quickly is if your traction slide includes how much time you've been spending.