Jason M. Lemkin says small customer conferences boost Net Revenue Retention and close deals. When customers hear peers praise the product, they buy more. Even 20 to 30 people in a room shifts attendees into sales mode and moves pipeline deals.
About 20 to 30 customers and prospects.
June 13, 2023.
It is magical. It is magical for NRR because if your customers are talking to each other and saying how great it is, they will buy more from you. And it is magical because your prospects will come. Your prospects that are thinking about. You'll be surprised who in your pipeline and on your list comes to your little tiny itty bitty customer conference. And the prospects that come, your customers that bother to come, they can't help themselves. They go into sales mode. They start telling your prospects to buy your customer. So even if you can get 20 to 30 customers and prospects to come together for your mini tiny customer conference, do it.
