Unlocking Magic: Mini Customer Conferences
5 Jun 2023 · 0 min
0:17
Short YouTube talk by Jason M. Lemkin advocating for small, in-person (or virtual) "mini" customer conferences. Lemkin explains that when customers talk positively to each other it increases net revenue retention (NRR) and attracts prospects; he recommends convening about 20–30 customers and prospects for an initial small conference, and to include useful content and structure to make the event effective.
