Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Unlocking Product Potential: From Vitamins to Painkillers in 3 Easy Steps! with DigitalOcean's CPO

7 Nov 2023 · 1 min

Watch on YouTube

0:45

A short segment from a YouTube interview (Jason M. Lemkin) about turning a product from a "vitamin" (nice-to-have) into a "painkiller" (must-have). The speaker uses Optimand as an example: their initial product was a "vitamin," and through customer engagement they discovered the true "must-have" was giving users more control—either in the product itself or relative to alternatives.

Chapters

So the next thing I learned here, and the final thing, is this concept of pivoting from vitamins to painkillers by finding these must haves in the product experience. So, you know, at Optimand, you know, we put out a product and it turned out that product was a vitamin. It was a nice to have for folks, which is okay, right? A lot of the stuff we do is not going to be a painkiller right out of the gate, and that's fine. But through a process of engaging with customers and really searching for what are those must haves? We found out I don't have enough control in either your product or whatever my alternatives are to your product. And that was the must have.