A short YouTube conversation led by Jason M. Lemkin (July 17, 2024) emphasizing that top-of-the-funnel acquisition/distribution (demand generation) is the primary skill for marketers and founders to fix revenue problems. The speakers also push back on casual claims of an economic downturn, framing some company-specific slowdowns as isolated ‘side turns.’
I've never had a time where if you haven't jammed up that top of the funnel, that hasn't fixed all revenue problems, and that is the number one premier skill. If you're out there, you're doing marketing, you're trying to build your career, you're a founder hiring a marketer. That acquisition, distribution, top of the funnel, demand generation is.
I will add one last thing. Kieran said something that I think is fundamental today these days, maybe more for founders and marketers, but for anyone, anyone that's a stakeholder, especially at a startup, is folks are saying there's a downturn today. You hear this all the time. It's not a downturn. It's just a side turn HubSpot has. You know, HubSpot's public.
