Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Unlocking Sales Success: Empowering Your VP to Drive Growth

19 Jan 2024 · 0 min

Watch on YouTube

0:24

A short advisory segment by Jason M. Lemkin about empowering a VP of Sales: if you hire a great VP, you must largely get out of their way and allow them autonomy. A strong VP will hire diverse, even unconventional sales reps and cadences that the founder might not choose; such heterogeneity is necessary as the sales organization scales but may not work in the earliest days.

When you hire a great VP of sales, you really, to some extent, have to get out of their way. If they come in and hire sales reps, three through three hundred or ten through a thousand, you're going to need a village. You're going to need a very heterogeneous type of sales rep. In fact, that VP of sales, if you have a good one, will hire sales reps that you would not hire yourself. They will hire very different sales cadences, very different styles, but in the early days, it doesn't work.