Jason M. Lemkin says B2B companies should start community-building by finding where they add the most value to customers. He points to focused content like a podcast interviewing experts on R&D tax credits as an example, and emphasizes choosing tools that fit your vehicle so customers become your best marketers.
If you want to build community, and especially if you're a vendor, if you're a B2B company, start with a first principle. Where can I add the most value for my customers? What can I do that will add value? What if you created something for R and D credits or community building or something that is so important, and you interview the world's best people in R and D credits, not just random people, but literally, literally the best content in the world. Like, you can start to build a community around that podcast, even though the world doesn't need another podcast, right? Where can I add value? And then pick the tool that matches the vehicle you want to do. What can you do to add value? And we think we want community, but what we really want to do is just make our customers much happier so they spread the word.
