Unlocking Success Finding the Perfect Price Point for Your Business

Is there a sweet spot for how much you charge? I think with a lot of people starting out, like what I did, like, well, my business was two prong in that we had users and then we had advertisers. Our advertisers were spending six figures a year, but I had to acquire fucking 4 million subscribers in order to like make it work. And it was really hard acquisition. Yeah. And so is there like a price point where you're like, you want your average customer to be paying 50,000 a year?

I think that pricing is over discussed and I'll tell you why. We have all now bought 200 at least. Most businesses have bought over 200 SaaS apps, okay? It's 200 piece of business software. And we all kind of know what stuff should cost. Like, we know what notion should cost, we know what HubSpot should cost, we know.