Unlocking Success in a Crowded Market: The Enterprise Approach

They're going to figure out that enterprise is the actual way to go, and it'll be okay. That was, I think, the thought in their head. They underestimated our stupidity. As it turns out, we're now nine and a half years in, and we are still unequivocally SMB working out okay. So far, by the way, it's been fine. Another piece of very, very good startup advice that I've given myself a hundred times is the do one thing exceptionally well, right? Like, narrow in, narrow the focus, and do that one thing better than anybody else, and that increases your odds of success. And we did the exact opposite of that. We were like, we are going to build all the things, all the things a marketer needs in the modern world. We are going to do all of those things.