Jason M. Lemkin introduces the value of business events, arguing that top business events function as marketplaces that naturally bring together the best buyers and sellers. He frames events as annual touchpoints where buyers meet existing partners or prospective sellers, emphasizing their role in pipeline and partnership development.
I didn't know when I was doing this is. Look, it's really basic. The best events, the best events in business. We could talk about Coachella and some other things that I've learned about, too. But the best business events do something very fundamental. They bring, by their nature, the best buyers and sellers together. They are a marketplace. It is a weird marketplace that is not ebay, right, or whatever. But the best buyers go to one or two events a year, and they go and they go either to meet their existing partners or they go to meet ones in the pipeline.
