Jason M. Lemkin on small businesses in a $30 billion market. He argues that offering a free product drives trial and comparison, giving smaller players a real shot against entrenched competitors.
But globally, there's an estimated. I think it's about 330 million small businesses driving the global economy. So it's a massively underserved market, and we estimate that TAM to be about 30 billion. And again, I think because there's no barrier to trying the product, we don't have to sell somebody in advance on the commitment of taking a meeting, see what it's about, and then trying to make comparisons. When you're trying to compare products competitively and you have a free offering, why wouldn't you try it?
