Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Unlocking the Power of CRM: A Game-Changer for Our Company

4 Sept 2023 · 1 min

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This YouTube interview (recorded Sep 4, 2023) features Jason M. Lemkin and another speaker discussing their company’s deliberate, long-term strategic commitment to building CRM capabilities. The speakers emphasize that adopting CRM was a firm, non-experimental decision (willing to commit years), that the project aligned company resources and talent, and that early market penetration is low (speaker cites ~4% market share), with outcomes closely matching their whiteboard plans.

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Jason M. Lemkin

September 4, 2023

About 4%

Chapters

But the opposite of that is if you decide like we decided we were going to do CRM, it was not an experiment. We're like, I don't care if it takes us three years or five years or seven years or eternity. Yes, we're going to make this work. And so that, like, then the universe kind of lines in your interest. Like, all the best people in the company want to go work on that project because they know it's an important thing that we're trying to get done. And you kind of try to line everything you've got behind that one thing that you know you have to do. It worked out exactly the way we drew it on the whiteboard, which rarely happens. Rarely happens. In a way, by the way, it worked out exactly the way we had hoped. It's a little bit easier than marketing software. We feel like we're really early. Like our market share is like 4%. It's so early.
Yeah. In the Gartner or whatever world, but I think it's pretty darn good in your core buyer. And it's just interesting to me because the last couple of years with Sast, we've talked so much about folks that got multi product right.