Transcript excerpt of a speaker advising startups to maintain and scale performance marketing during economic downturns. The speaker argues many companies cut performance marketing to reduce burn, but doing so creates lower bid prices and opportunity for more aggressive acquisition by those who keep spending.
So that's one. Number two, which I think we've done. Right. And if you have a startup right now, I think that's something you can do is performance marketing. What I saw when the economy changed was that a lot of companies cut performance marketing entirely. It's the easiest thing to reduce because let's say that you want to reduce the burn. What's the first thing you're doing? Not let people go or reduce expenses. You stop doing performance marketing. Yeah. Just cut it. All right. Variable cost. But in my opinion, it's a big mistake. Take. Because right now, not only we kept doing it, but we actually scaled it. And right now we have the lowest bids that we ever saw as a company, because everybody pulled back. A lot of companies reduce spend, and we're more aggressive than ever.
