Approximate newsletter readership cited by the speaker

Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Unlocking the Power of Your Long Tail: Building Advocacy and Community

4 Mar 2024 · 1 min

Watch on YouTube

0:45

A short recorded discussion (YouTube video) about the strategic importance of a product's "long tail"—free users and community members who may not convert but act as advocates. The speaker argues founders should partner with product teams to care for free users because sales and marketing prioritize immediate monetization. Examples include newsletter readership used as a proxy for an active community (speaker cites ~600,000 readers) and a warning against over-monetizing communities.

Questions this video answers

~600,000 readers (speaker: 'how many people read your newsletter? 500,000 people right? Almost 600,000. Okay, 600,000.')

Chapters

And and this VP of free thing like it's gotta be founders working with product cause no one else cares about the free you can't expect the sales team to care about free can you? You can't expect the marketing team to care about free not unless they can immediately monetize them right. Unless they can ram them into conversion People ignore abuse their long tail in the last 18 months but your long tail is your is these these are your Even if they don't convert that much they're your advocates I mean how many people read your newsletter? 500,000 people right? Almost 600,000. Okay, 600,000. Now not all of them convert, do they? No, that's exactly how I look at it. It's kind of the same okay Brian Balfour. What about the five hundred and ninety thousand of them that love Lenny that don't convert right. If you over monetize them then Lenny's community doesn't exist if you over monetize them but.