Jason M. Lemkin argues that software vendors dump integration work on customers like asking them to assemble a car from parts. Real cohesion requires deep partnerships and tight technical integration, not just selling disconnected tools.
The thing that strikes me right now in particular in this category, in this market, is we collectively as an industry, have made it really hard for our customers because of a lack of deep partnerships and deep integration. We're one of the only industries where you sort of take all of this technology and you throw it at your customer and you say, okay, you get to now be the system integrator of all of these solutions and all of this technology, and. And that would be like buying a car with all the parts coming separately and the customer and me as the consumer, I have to now go put the car together. But that's what we're doing as a software industry. So we think that partnerships are fundamental if we're going to actually be able to drive the transformation that's necessary within it. Which means that we collectively, as an industry, are going to have to find as many ways to be able to work together and present cohesive experiences in front of our customers, and that's going to be both technology as well as the people side.
