Short excerpt from a Jason M. Lemkin talk warning that hiring the wrong VP of Sales is common and costly: a bad first VP of sales often costs a company about a year, slows sales, damages rep performance and lowers revenue per lead as they fail to close the company’s customer types and make hiring mistakes cascade.
Hiring the wrong VP of sales. I mean, ask anyone that's done it. And I would say the majority of first vps sales hires are wrong. You will find they lost a year. They lost a year that that wrong VP of sales, not only is she expensive or he expensive, but they hire the wrong person. They, they decelerate sales because they don't know how to close your type of customers, they make everything worse and they need time to figure it out. And you just dig yourself in a deeper and deeper hole with worse sales reps than you used to have before. Worse performance, worse revenue per lead. So.
