Jason M. Lemkin explains why they quietly stopped using Notion after a Salesforce integration failed. Notion's AI agents weren't powerful enough for their workflow, and zero usage metrics (DAOs/WOWs/NOWs) showed no one was actually logging in, despite the $100-200 monthly cost keeping the subscription alive.
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few weeks we had overlap because as we've shared, our, our Salesforce integration kept disconnecting. It's now been fixed, but since it's been fixed for the last couple months, we, I haven't logged into Notion. You just realized you haven't either.
I mean, we probably pay $100 for Notion, right? Or $200 a month, right? So, but yeah, we stealth churned. We both, we didn't, I, we months, we stealth churned when we built our, now it's interesting, Notion does have a lot of agents and that is They've re— they're accelerating. I don't know what they do. It's possible if we hadn't started on our journey earlier and weren't good at vibe coding our own agents, maybe we would've futzed with Notion's agents. And maybe if we have time, we will. I, you know, look, Notion remains a great pre-AI product. So if you can get the agents to do it, like if, if our Notion could've connected to our Salesforce and built dashboards that random people couldn't delete and all the other issues we have with Notion, like if we could've built it in Notion before we built it, we might've. But now we're gone. Like, we're not going back to no, there's no chance we're going back to Notion. Like, we're gone for, we're still, they don't know it in the bill, but you know, I made this point on 20VC to everybody, dudes, you gotta look at the mows and dows and wows. You gotta in the stealth churn area because if you're feeling all confident because your product's cheap, so people don't, so there is a laziness to churn off credit card payments, right? For a lot of reasons or whose credit card is it on? Uh, there's the prisoner dilemma with like a Bill or QuickBooks for us. But look at those DAOs and WOWs because our DAOs and WOWs and NOWs are zero for Notion. And I used to think these were like B2C consumer metrics. Now I think they're the number one most important in B2B.