Amelia builds an AI SDR agent that pulls prospect data from ZoomInfo and Clay, generates personalized renewal decks, and tracks engagement with heat maps. Jason Lemkin weighs the cost of automating deck generation and how agents choosing specific APIs reshapes vendor relationships.
were, and it knows where they are now, and it will send them a custom pitch for their new company. So it's pretty cool. It'll send them the email, and then when they reply, I'll send them the custom deck. And because it has all these inputs of like, you know, Clay did the heavy lifting to figure out where they are now, which is the good— like, that's the part we need, and it was the best at it. Now if they respond to an email that we send with one of our AI SDRs, I can send one of those customized decks for an outbound, and it's pretty cool. Like, we can— and Last week we talked about how we track all of our decks and stuff now, like all those gambles are tracked, all the prospectus links we do are tracked, everything we do is tracked. And so our agent decided on its own heat mapping tool. And so now I'll get like emails of, hey, that person that was a renewal champion that you found through Clay went to this new company that Artisan then emailed as another agent that replied to you and you replied to them with a deck, actually read that deck. Yeah. Is looking at— I forget if they're looking at media or something. And I was like, okay, great.
If nothing else, there's a lot of interesting things about this. The AEO thing is trying to come up in the top 3, right? Who should I pick for enrichment? Right?
Yeah.
That's not enough, man. What you got to do is say, hey, here's the problem we have at our company. solve it? Which, which, which vendor should we use to solve it? And here Replit struggled because the connector wasn't great, right? The native connector. Claude was like, let me do it with Cowork, right? Let me just do it and use Clay. That's different than who's the best in theory, right? This is who's the best if you're going to do it.
Yeah.
Right. That's the agent raising its hand. The agent raised its hand and said, let me use effing Clay. Right. In this case, it was Claude itself rather than Replicant. Right. But it's— we use Clay. You got, you know, you're going to lose if you're not Clay in that. Right. And it got you, it got you to invest more in Clay. You had invested in Clay in several months. You invested more. Right. So maybe some of it's Captain Obvious, but this, you're going to lose in the vendor war if you're not the one that not just is recommended in AO, but where the agent says, I will just do it with this, with this API.
So now I have a, I have a custom him skill in Claude now where he will—
I see.
He knows now to start in, in, in with the connector and then go over to Cowork and he'll just ping me when he needs me to pop him open to Cowork. And then he knows where he needs, like, he'll do like a first pass now through ZoomInfo. Yeah. And then he'll run it through Clay, Clay MCP, and then Clay Cowork. Like, it's this complicated thing, whatever. That was like his like happy path that he decided on. And so I said, you need to save that as a skill so you don't keep forgetting this. And so now he just, I call it that skill when I need do enrichment and then off he goes.
Pretty cool, man. All right. So we learned a lot about headless. We learned about a lot about costs. You built the world's best renewal deck generator script tool ever. So yeah. And then next week we'll see how it all connects to outbound, but pretty cool. And do we hit anything else you want to add before we break, Amelia?
I think we've hit a lot.
Okay. All right. Thanks everybody for tuning in, being on this journey, and we'll basically do part 2 of it next week. Thanks guys.
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