Companies should build a real free edition because it forces better product design and drives growth. A free tier improves the product for everyone, including paying enterprise customers, and the person running it functions as the head of growth in product-led companies.
But the products are the best products. Invest the the engineering cycles to have a free edition. Whether that's truly free, whether it's an extended free trial, whether it's a long tail or a medium tail. The amount of all of your product is better if people can actually, if you have a free edition, all of your. All your customers benefit, even your enterprise customers benefit. They all benefit.
This idea of VP of free. I think technically it's probably the head of growth for a PLG company or the person leading the self serve part of the business.
