Jason M. Lemkin says many salespeople have stopped wanting to sell over the past three years, and this reluctance across the team is killing growth. Companies need people who actually want the job, not people going through the motions.
Here's the thing, Lenny. You want to sell? This is going to sound silly, but it's not. This. Trust me on this. For anyone watching, listening, you want ahead of sales that actually wants to do sales. And I gotta tell you, and I'm still struggling with this myself after the last three years or so. So many folks in all functions. We could talk about other functions too, okay? But especially in sales. Don't wanna do sales anymore. They don't wanna do it.
