A short conversational clip (Jason M. Lemkin and another speaker) arguing that by the time a company reaches ~10,000 customers it should have launched a second product, because a second product can become larger than the first. Lemkin cites HubSpot as an example (predicting CRM/sales will outgrow marketing automation) and the other speaker parallels the point with e-commerce SKU expansion.
By the time you get to 10,000 customers, you better have a second product. That and this is the non obvious thing that can be bigger than the first. For HubSpot, CRM in two years will be bigger than marketing automation. And HubSpot for years was a marketing company. In two years, CRM, its sales product will be bigger than its marketing product. It has to be. And you want to be there by 10,000 customers.
This is the same for E comm businesses too. Like they sell a handful of SKUs and then they reach like some type of critical mass. And then like, all right, we need to create more stuff. So like we made deodorant, now we need to make toothpaste or shampoo or something like that.
