Why Investing in Unique, Interactive Content is Key for Business Growth

I mean, I think content still has its place. Of course, what I usually tell my team is that we need to build. We need to invest in, like, certain pieces of content that are very specific to us that no one else could write. And quite honestly, maybe AI couldn't even write. And those are the pieces that we really invest in. And we even invest in the design and make sure it's very interactive. Otherwise it's a huge time suck that doesn't have a lot of quality. And for my audience, from a developer's perspective, they just really don't want to read it now. Docs and tutorials, interactive templates that are helping people get into the product itself, I still very much believe in, and I think you can pair the two together.