Jason M. Lemkin says vertical SaaS startups often fail because they hire likeable people from big companies like Dropbox and Rippling who can't actually sell into niche markets. Founders keep making the same mistake: picking someone popular over someone who knows the vertical.
But my point is. And maybe we can break on this, but I. That first group. And again, you're not. Tons of folks do this. They hire the Dropbox or the. The whoever, the rippling, the checker, the cool ones. And they all fail in vertical sass, right? You're gonna. If you meet, if you. If you ask who else is in vertical SaaS like you, you're gonna hear that, you're gonna have a beer here again, you're gonna have the same story again and again and again and again. How they ripped through 10, and they just, you know, they were. They were nice. Like, they went to the customer dinner, and everybody liked Bob or Bill or Eleanor, but they sold nothing.
