Jason M. Lemkin opens a short YouTube talk explaining why SaaS became notably harder in 2023 compared with prior years (2020–2022). He frames this as the first time in a decade that SaaS has gotten harder and indicates he will walk through the differences and causes.
But I want to talk about how things are different this year than a year ago. Last year was challenging, but I thought a lot about this, and I didn't figure this out until a couple weeks ago. Like, why are things so different in 2023 than 2020? Very different than 2021. I think for most of us during the crazy lockdown era, it's just nutso. This is the first time in the last 10 years that SaaS has gotten harder. Okay, it has gotten harder. Let me just talk through it for a minute because it took me a while to really understand this.
