Why SaaStr Rebuilt Inbound Around 10 Minutes
30 Sept 2026 · 0 min
0:19
In this brief segment, the speaker explains the rationale behind redesigning SaaStr's inbound experience to last about ten minutes. By analyzing self‑serve visitor behavior, they observed that most users abandon the site after 5–7 minutes. Collaborating with an agent, they concluded that a ten‑minute window provides enough time for users to obtain needed information while staying within the typical attention span, leading to the decision to structure the inbound flow around this duration.
