Jason M. Lemkin explains why UiPath hired a senior marketing executive, Luciana, as their first major hire after Series A. In 18 months, the company scaled from a handful of U.S. employees to 1,000 globally across 16 offices, raised $180 million, and barely spent it.
Questions this video answers
About a year and a half before the remarks.
Luciana (a senior marketing executive).
About 1,000 employees.
About 150 in the U.S.
16 offices worldwide.
Chapters
How the hockey stick works is about a year and a half ago when the Series A started, that's when this. The world shifted a bit. The technology is perfected, a business user could do their own, build their own robot, and things really took off. And so we took the Series A. Interesting enough, the first executive hired by, thanks to sales coaching actually was marketing, which when I first met Luciana, we didn't have executive teams really, outside of the founders. And, you know, for her to say how important marketing, you know, big M marketing, not Little M marketing, was meant a whole lot about what we were going to undertake here. We had to build the category, we had to drive the urgency. And then in our company, then we had to act with a massive sense of urgency about how fast this market was going to materialize. So growth for us is about massive scaling and hiring. You know, we went from two offices probably a year ago and three employees in the U.S. for example, to 1,000 employees, 150 in the U.S. now and 16 offices worldwide, all within 18 months. We raised 180 million. And we really haven't touched the cash.
