Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Why Unique Insights are Essential for Your Startup's Success

14 Oct 2023 · 1 min

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0:36

A short talk by Jason M. Lemkin arguing that founders must first make clear what their company does and demonstrate team credibility before presenting "unique insights" in a pitch; he uses Airbnb as a concrete example of a powerful, unique insight. The clip emphasizes sequencing in pitches (company+team → insight) and warns founders against skipping steps.

Chapters

This, I think, is the most intellectually interesting part of a pitch. But you only get the right to do this if I know what your company does and if I'm impressed with your team. A lot of founders try to skip to this point, and if I don't know what your company does, I can't tell whether your insight's good or not. So when you think about unique insights, I love using Airbnb as an example. Airbnb had one that was very unique.