Henry Shuck, CEO of ZoomInfo, argues that AI will automate routine SDR tasks like templated emails, but SDRs won't disappear. Instead, they'll shift to higher-value work, using AI as a copilot rather than being replaced by it.
Does any of this automating SDRs nae this stuff going to work in our, in our work lifetimes, or are we just going to make them better or less lazy? No, I do think we'll automate out a lot of the functions. Yes. Not all of it, but I do think there are lots of places, you know, look, there are companies where the SDR is just sending emails, like, what do you, what do you need? Like, just to press a button like it. That's not necessary in Those so situations, SDRs are going to have to move up the value chain and figure out, like, where do they add value? Where you know, what you're really going to get to and want to get to is where is the SDR riding alongside the AI and driving incremental value along that chain. It is the co pilot model for SDRs and account executives.
