Jason M. Lemkin says the outbound email and CRO playbooks from 2021 don't work anymore for most startups. He shows a failed Slack email that didn't recognize an existing customer, and warns against 'AI drone' automated outreach. Mayfield is opening a demo stage with two-minute pitches for $500K to $5M investments.
You got to hire someone like him today. You can't hire the bitter CRO from 2021 that's complaining that Outbound doesn't work anymore. It doesn't have any solutions. I just see that left and right. Outbound doesn't work well. Kyle. It's working pretty good at owner. But listen and learn how he does it. Okay. Yes. Look at this awful email I got from Slack the other day. I wrote this up on Saster. If you can read it, just the people are still writing this old playbook. It's terrible reading from Slack in all caps. They're telling me it's a pioneering product for collaboration. Can we set up a 30 minutes call? I'm given two time slots that are good for them. It doesn't say anything about me. Nor do they know we're already paying customers. We're already paying customers for Slack and Salesforce. They don't even know it in their own CRM. This is literally a terrible AI drone. So we're still running this playbook and maybe it works a little bit for Salesforce, for the mega brands. For the mega brands. We're just being in the game works at least a little bit. I don't think this works for startups anymore. So just I just wouldn't hire anybody who's all. Who has no new ideas for their playbook or their ideas are going to bring in clay. Okay, great, amazing app. That's not going to do it in today's world though it is working like the best ones are going faster than ever. But it's not by running the old clicky Playbooks, I'm just seeing them fail close to 100% of the time. So I think that's just about it. I'll highlight one more thing and then we can open it up to any questions. But we just announced if you're coming to Saster Annual and you have an AI first product or even an AI first feature, apply to pitch it at the AI demo stage. Go on Saster Annual. There's a link and you can come. The slots are super short. They're going to be like two minutes. Part of it's going to be for fundraising. Mayfield is going to invest in the number one pitch from 500,000 up to 5 million. So that's going to be fun. So there'll be a pitch. Part of it. If you have not raised money before, venture money, you're eligible to win for this pitch. But it's also just demos.
